PETA protests are done for shock value. It helps their cause by jolting people out of their normal comfort zone and forces them to acknowledge the act itself. That in itself is a "victory" because it demands attention. And you cannot change someones mind until you have their attention. Does it possibly disenfranchise some people and drive them away? Yes. But I still think it's worth the risk.
About PETA
Read the Article at HuffingtonPost
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